This link is brought to you by Roberts Hot Tubs and Spa Covers

Page Link Exchange
aka Harris Link Exchange

Incoming links truly are important, as I have seen one of my sites vacillate between #1 and #18 simply due to the existence (or non-existence) of a single incoming link. Most website owners/optimizers are aware of the benefits (and necessity) of having other websites link to you, so I'm going to assume that since you're here, you already know and basically understand this (if you don't, you're probably not ready for this anyway :-).

I believe that the current way sites are "trading links", though frequently quite helpful, leaves some room for improvement, possibly vast improvement. As a normal links page grows with more and more links, it becomes more likely that all the links will not be followed by a search engine spider. As a normal links page grows, it itself becomes less relevant thereby giving less relevance to the pages it links to. As a normal links page grows, at some point the search engine might consider it a FFA page and just ignore it all together. Who knows what the future holds, there may come a time when the current link-exchange format actually hurts the site it's on. Regardless, I feel a Page Link Exchange could vastly improve upon the current link exchange.

What the heck is a Page Link Exchange?

First off, yes, it's probably a bit more work (though not much more) than the current link change method. However, I feel the increased relevancy of it by far makes up for the extra work.

This page, is a rough example of a page link. It consists of 3 tables, the top table (header), the bottom table (footer), and the middle table (the table this text appears in). If this were a true Page Link web page, the middle table would contain info from the site being traded with. Another example can be found HERE. Basically, the header and footer belongs to the site hosting the page, and the middle is submitted by the site it features. The lead in "link exchange" page would look similar to the current method, but instead of linking to the other sites, it would link to these "Page Link Exchange" pages (HERE's my example).

Sooooooooo, is it much more work? I don't really think so. I would request the exact HTML from the site wanting the link and simply paste it into a template html page that already contains my header and footer (THEY host any graphics displayed on their part of the page). Then load it to the server and link to it on my Page Exchange index page

And the advantages are?

First of all, this overcomes the possible problems/disadvantages of a traditional link exchange mentioned earlier. There are some other interesting possible advantages.

• The number of pages on your site would increase, possibly dramatically. Search engines "can" give more importance to larger websites.

• There's little if any likelihood of any of these pages being considered spam. All the "Page Link Exchange" pages you would host would be quite different since the majority is written by the site it's linked to, and the various websites with pages linking back to you all have different footers and headers.

• An incoming link from a site with content similar to yours is always better than a link from Joe Blow. But all the sites I know that have similar content to me are competitors, and in this lifetime there's no chance of them "helping" me with a link. With the Harris Link Exchange, now Joe Blow now has an individual page very relevant to yours, and it links directly to your site.

• YOU would have direct control over how the other site is linking back to you. Since YOU provide the HTML for the center of the page, you can say what you want and even link to MULTIPLE pages in your own website. Not only does this become a "backward" link, but it also allows you to experiment with different key word phrases.

Harris who?

Harris Link Exchange... Yeah, named after me (initially my son's idea). I've been doing websites for quite a long time, and have thought up a lot of innovating (non-technical) ideas. For the first 6 months after I implement some cool new thing I get lots of email from consumers complimenting me on it, then, all my competitors steal it. No real big deal, it seems to be "website industry standard". Just once though I'd like to get a little bit of recognition, and some of what Rodney Dangerfield never got ;-)

This idea is still in it's basic form and I know it's open for improvement, possibly quite a bit. PLEASE Contact me with any suggestion or ideas you might have............ and of course if you'd like to trade "Page Links".

Back to the Index